Thursday, January 06, 2005

Different Ways to Deal with Customers

The Social Customer has a good writeup on Real Networks. He's correct that Real has shown a healthy ignorance of its customers' needs and desires. Getting customers this riled up can't be good for business.

Macromedia provides a good contrast to Real. They saw Real getting killed in the above discussion and used it as an opportunity to ask for feedback on their products and business practices. Smart move.

This explains why I met a Real Networks marketing guy from Seattle interviewing for a job in Boston a couple weeks ago.
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