Lawler's Rule

Wolfgang Puck, a famous chef, is going to help sell a single-serving coffee that heats itself. It will be available at grocery stores for $2.25 per latte. That's cheaper than Starbucks, and more convenient. If it tastes good, it could be a huge seller. I know I often want something better than the normal office coffee but I don't like paying Starbucks prices or making the trip (which is really pathetic since there's a Starbucks in my building).